Six weeks. One goal. No strings.
Helping people lose fat is a painful experience. For everyone involved.
I've spent years pushing back on quick fixes. Insisting that everyone take a more moderate approach to dieting to ensure they can stick with it for longer.
The problem: most people can only stomach a diet for days, maybe weeks. Not months. White-knuckling every meal, mentally done long before they're near the finish line. Already dreaming of returning back to their pre-diet life.
The Solution: My 6-week Fat Loss Fling produces results that would normally take 6 months in 6 weeks.
The quick-fix version of aggressive dieting that gets a bad name is one with no structure, no support, no plan for what comes after. Just another horror story rammed with cheap jump scares.
"To date, the totality of evidence does not support the myth that gradual weight loss improves long-term outcomes."
- Casazza et al. (2015)
The case for slow, steady weight loss is built on assumption, not evidence. When researchers actually compared fast and gradual fat loss, the results didn't go the way most people expected.
Faster rates of weight loss were associated with better adherence, not worse. People attended more sessions, completed more food records, and consumed fewer calories. (Nackers et al., 2010)
"Hunger was lower in the rapid weight loss group, not higher." (Coutinho et al., 2018)
The "95% of people regain all their weight" figure quoted everywhere?
This is not supported by the evidence.
Studies of aggressive dieting show that the majority of people maintained their results.
A lot of people are currently paying £200+ a month for semaglutide. Ozempic. Wegovy. Mounjaro.
I coach many people on GLP-1s so I'm not here to tell you the medication doesn't work. But a 2024 study compared an aggressive diet against semaglutide head-to-head...
| Result | Weight Loss |
|---|---|
| An aggressive diet alone | -13.1kg |
| Semaglutide alone | -6.0kg |
| Both combined | -13.5kg |
"Combining them had very little effect. The diet alone was doing most of the work" (Anyiam et al., 2024)
Are you on a GLP-1 and wondering whether you should come off it? Are you considering starting?
Have you already come off and felt the food noise coming roaring back, along with the all weight you lost because you were left to figure it out by yourself?
I've had several clients (mainly due to cost) transition from their medication into a fat loss fling and get better results, with a coach helping them build exercise, nutrition, and realistic habits into their routine.
All the stuff not included with your prescription.
"In just 8 weeks, I've lost over 10kg and over 15cm off my hips, which feels incredible after everything I've been through. The value for money is exceptional, considering the personalised support, ongoing accountability, and real progress I've made, both physically and mentally. One of the best things I've learned is that I don't always have to say no to foods I enjoy. Ben taught me how to say yes in a balanced and mindful way. As someone who still battles with emotional eating and food noise–the constant thoughts about what I should or shouldn't eat–this has been life-changing. Push Pull Health has helped me develop a positive relationship with food so I can make better choices without feeling guilty or restricted."
Only 10 spots available isn't a wanky scarcity tactic to recreate FOMO, it's simply the maximum number of flings I can take on whilst giving everyone the full attention they deserve.
"The biggest change for me in the 6 weeks was my measurements I lost more inches than I did weight. My energy levels also increased, which was great. When I started, I was trying too hard to get my eating right, steps in and exercise classes all at the beginning when literally Ben and I peeled it back to the basics. Best thing I have ever started."
"Here at Push Pull Health, I pride myself on not letting you settle for paying through the nose for rubbish standards."
"Nothing shouts PT more than the serial killer grin, awkward folding of the arms, I'm in charge but also fun to be around kind of look."
The time I did a (spoof) photoshoot. I just forgot to follow another miserable diet of kale and farts for 16 weeks.
Phase 1: 6 Weeks
Your calories, exercise plan, food & recipe guides are in place to avoid confusion or overwhelm.
Expect daily touchpoints. Weekly check-ins. Progress kicks in so quickly that it removes any need to rely on fleeting motivation.
1-2 days of eating more carbs. This keeps your body and brain on side for the final fat loss push.
This is what makes your results stick. Most fat-loss programmes end when the diet does. This one uses week 6 to set you up for what comes next.
Phase 2: What Happens After 6 Weeks
You slowly increase your calories before deciding if you're ready to jump straight back into another Fat Loss Fling & continue 1-1 coaching. Or if jumping into group coaching to spend time working on building life-long habits with fellow fat loss fling graduates is the better option.
If you're happy to share your results. The highs, the lows, an honest account of what worked, and what didn't during our 6-week fling, you get your money back—or your next 6 week Fat Loss Fling at a heavily discounted price.
This isn't a wanky scarcity tactic to incite FOMO, it's simply the maximum number of flings I can take on whilst giving everyone the full attention they deserve.